Abstract The aim of the study was to find out the important factors those influence the prescription preparation of doctors and to enrich the pharma marketing insight in Bangladesh. It was found that doctors consider company image (76.5%), brand availability (78.5%), scientific information (78%), and
MoreAbstract The aim of the study was to find out the important factors those influence the prescription preparation of doctors
MoreIn 1973, the UK based multinational pharmaceutical company, ICI plc, established a subsidiary in Dhaka, known as ICI Bangladesh Manufacturers
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