APAC overview: trends, challenges, and possibilities for growth in the MarTech sector
by Dodie Guadines, Viseven Regional Director, APAC Region In 2022 the APAC pharmaceutical market was estimated at $40.25 billion. At the same time, Asia-Pacific pharma players expect their businesses to grow rapidly in the upcoming year. With an estimated CAGR of 10.5%, the APAC